WILLIAM HILL

Responsibilities: Animation

Client: William Hill at MullenLowe

Software: After Effects

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While working full time at MullenLowe, I was asked to animate William Hill's new logo/mnemonic (above), as well as a NJ Transit Kiosk animation (below). William Hill was a new client at the time, and were new to the USA (they are a UK based Sports Betting company) and were re-branding for their global expansion. The final animation for the logo was given to The Mill, so that all of the design work stayed in one studio. However, I was able to play around with the initial animation, and give direction to the final animation.

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